About
Forrest Kobayashi
Full-stack growth marketer and Founder of Koba Ventures. Here's the history behind the work.
Professional experience
Career timeline
Jan 2018 — Present
Koba Ventures
Founder & CEO · Los Angeles, CA (Remote)
- Venture-scale efficiency: for an early-stage adtech startup, built the inaugural marketing budget and optimized campaigns to reduce cost-per-acquired-lead by 50% (from $150 to $75) within one quarter.
- Media efficiency at scale: for a major entertainment studio, engaged via a partner agency, executed a TikTok Spark Ads campaign that delivered 100% of impression goals using only 40% of allocated budget.
- Content marketing & creator partnerships: helped a link-in-bio e-commerce platform execute a holiday campaign, acquiring 35+ creators in a constrained timeframe through outbound email and hashtag research.
- Sports partnership expansion: expanded consultancy services to generate brand partnerships and marketing value for Division 1 college athletes and Team USA Olympians (2024).
Earlier career
Senior Manager, Social Media Marketing — realtor.com, Santa Clara, CA (2016–2017)
Marketing Manager, Amazon Pay — Amazon, Seattle, WA (2014–2016)