Growth Marketing
Performance marketing engines, built from zero for venture-backed teams.
I work with early-stage, Series A, and Series B startups to build the demand generation and revenue marketing systems they don't yet have in-house. Below are real, in-depth engagements — not a logo wall. Some details are anonymized under active NDAs or confidentiality terms.
Case studies
Real engagements, real results
Three engagements, each anonymized under NDA or confidentiality terms — showing what fast, focused growth work actually looks like for a venture-backed team.
Cutting cost-per-acquired-lead in half, in one quarter
Brought in to build this startup's inaugural marketing budget from scratch — meaning there was no existing account structure, spend discipline, or optimization history to inherit. Within a single quarter, campaign optimization work cut cost-per-acquired-lead by half.
Hitting 100% of impression goals on 40% of budget
Engaged through a partner agency to run a TikTok Spark Ads campaign for a major entertainment studio's family-content release. Careful creative selection and mid-flight optimization delivered the full impression target using less than half of the allocated media budget.
Building a creator pipeline from cold outreach, on a deadline
Executed a holiday creator-acquisition campaign for a B2C link-in-bio e-commerce platform, built entirely on list building, outbound email, and hashtag research rather than paid sourcing tools. The result was a fast, real creator pipeline under real time pressure.